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Creative Communications Seminar: Stories of dementia - developing a strategic dissemination strategy using film and social media

Jun
17

South Cloisters Room 3.06, St Luke's Campus, University of Exeter, EX1 2LU
17th June 2019
12:30 - 13:30
Category: Seminar

Presenters

Katie Featherstone, Reader, Medical Sociology Cardiff University
Nick Daw, Director of Photography
Dawn Driscoll, PR and Communications Consultant, Utley Foundation
Tyler Chambers, Social Media
Sonia Vougioukalou, Patient and Public Involvement, Cardiff University

Seminar Details

This seminar is open to all researchers and research-facing professional service staff and is recommended for those interested in using creative methods to engage people with research and disseminate their findings beyond traditional academic journals. A linked workshop follows from 14:00 - 16:00.

Using Stories of Dementia NIHR funded research programme as a case study to discuss the potential pathways to impact, with a focus on the use of film, we will discuss the development of our programme and networks, the daily routines and longer-term strategies we used that have enhanced our ability to have rapid impacts on public discourse, practice, and policy. We will also discuss the key decisions, lessons learnt, and challenges along the way.  We describe the pathways to building our community and networks and our strategies to mobilize them in supporting the delivery of our research evidence using film and social media.

We discuss our practical steps in its initial development and the ongoing process of refinement and change in response to the needs of the research and the wider field:

  • Branding and developing the look and feel of images to represent a research programme. The power of a vision and clarity of communication that can enhance the research.
     
  • Developing and building networks and collaboration; identifying the creative expertise and putting together the team that can both respond to and enhance your research.
     
  • Creating film content for different audiences across different social platforms, and considers the range of potential impacts (awareness raising, training, campaigning) required.
     
  • What are the strategies to identifying and obtaining your key stories? Building trust, developing and supporting people (including vulnerable populations) to express and share their experiences on film.
     
  • Daily routines and strategies and their importance for reaching national media and policy. 
     
  • Funding and how to identify, utilize, and manage the categories and constraints within funding bodies and institutions.

Central to all of this is involving people; we discuss the fundamental and ongoing work of harnessing networks, expertise, recognising and responding to emerging priorities and building communities of interest and mutual support.

We will discuss the steps from no experience in social media to develop skills and confidence in using film, blogging, vlogging, twitter and Instagram to make research accessible and visible, and their role in harnessing communities of interest and achieving engagement and impacts. We will set out their key roles in extending and enhancing the reach of journal articles, lead to collaborative outputs (BBC radio documentary), interest from national media (The Guardian, BBC Breakfast), and visibility to public policy.

How to Book

Please email Dr Liz Shaw (E.H.Shaw@exeter.ac.uk) to register to attend. If this event becomes over-subscribed, priority shall be given to Early Career Researchers.

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