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A £1.8m study funded by the National Institute for Health Research (NIHR) is looking for hundreds of Plymouth smokers who don’t want to quit, but do want to reduce the number of cigarettes they smoke. Researchers from Plymouth University Peninsula Schools of Medicine and Dentistry (PUPSMD) will lead the study to test whether personal support can help.
Professor Adrian Taylor, Associate Dean for Research in PUPSMD, is leading the study across four cities – Plymouth, Nottingham, Oxford and London - which will hopefully provide a definitive answer to whether future services should be adapted to support those not ready to quit.